HOW DOES IT FEEL TO WEAR A GPP FLARE?
You know better than anyone what a Generalized Pustular Psoriasis (GPP) flare feels like. What if there was a way to help others understand exactly what it's like?
Now there is.
Introducing The Unwearable Collection™, the first campaign of its kind to reveal the many debilitating effects of GPP, which range from physical pain and social stigma to potential life-threatening conditions.
BEHIND THE COLLECTION
Boehringer Ingelheim partnered with internationally renowned designer Bart Hess to create a fashion collection that conveys the suffering people living with GPP may
endure: a collection that’s impossible to ignore—and impossible to wear. The designer made use of unconventional materials such as paper, plexiglass, and knives to develop The Unwearable Collection™.
SEE THE COLLECTION
See how one artist interpreted the very real and raw experiences of people living with GPP to create a collection exploring pain, isolation, and more.
Physical Pain
To say that Generalized Pustular Psoriasis (GPP) can hurt is an understatement. The pain associated with GPP flares can be debilitating.
Pain of Isolation
The effects of GPP can extend far beyond the body; they can impact the way patients interact with the world.
Flare Intensity
Imagine a force that threatens to overpower you at any time. Now imagine that force taking over your body.
Life-threatening
People with GPP have more to worry about than just what appears on their skin. Flares can erupt quickly and require urgent care, and their associated complications can become life-threatening if left untreated.
BART HESS
Designer
“This outfit captures how the symptoms of GPP keep Christine physically and emotionally separated from the people she loves.”
CHRISTINE
Person living with GPP
“When I was first diagnosed and the GPP was so bad all over my entire body, I could not pick up my daughter. Even if she touched me, I would move away because sometimes just lightly brushing up against different parts of my body hurt so badly.”
